HCM – HealthCom Media
259 Veterans Lane, Suite 201
Doylestown, PA 18901
Phone: 215.489.7000
Fax: 215-230-6931
Email: info@healthcommedia.com
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HealthCom Media’s operations team is excited to welcome Allison Sufleta in the newly created position of HTML Digital Media & Marketing Coordinator. She is responsible for optimizing HCM’s digital product offerings. Her focus will be Email advertising development, Newsletter deployment and company website development. Allison is supporting the team in providing regular evaluation and optimization of HCM’s outreach to nurses by providing creative designed email marketing campaigns and detailed analytics. Prior to joining HCM, she worked as a Web Content Creator and Technical Writer at ELEDLIGHTS.com creating web content and developing and promoting marketing campaigns.
After hours, Allison enjoys fishing, traveling, baking, and spending time with her husband and dog.
Jennifer joined HealthCom Media as Vice President of Operations and Finance in 2021 to oversee Finance, Operations and Sales. She is a strategic financial and operations executive with a primary responsibility for the growth and development of HCM. With over 20 years of experience, she has held key senior management positions in manufacturing and printing organizations including Teradyne, C&D Technologies, Inc., Deluxe, Inc, and ASI Drives. Her expertise includes financial oversight, process improvement, cost containment, and collaboration with teams to drive solutions in support of company strategy and growth.
Outside of work, Jennifer volunteered as President and Treasurer of the Home and School Association at her boys’ school. Jennifer also enjoys spending time with family and friends, especially at the shore.
Julie works with the rest of the HCM content development team to produce each issue of American Nurse Today, the official peer-reviewed journal of the American Nurses Association. She edits every article to ensure they provide practical, easy-to-read information that nurses can put into practice. Julie also writes a weekly blog (Off the Charts) for the ANT site and she curates content for NurseLine, the weekly ANT newsletter.
Julie has worked in publishing and content creation for over 30 years, most of it within the healthcare market. She helped create and launch a successful dental product evaluation publication and website as well as an online continuing education platform for dentists and hygienists. Julie prides herself on getting to know her audience—whether it’s nurses, dentists, or physicians—so that she can meet their information needs.
Julie has a BA in technical writing and regularly attends writing, editing, social media, and online publishing courses.
When she’s not busy learning about nurses (and nursing) and creating content for them, Julie spends a few hours every week working at a local independent bookshop helping customers, writing book reviews, and meeting some pretty cool authors.
Tyra’s goal is to ensure successful collaboration with HCM’s clients to ensure high-quality communications and education to its audience of over 200,000 nurses.
Experience, industry knowledge, and outstanding customer service are Tyra’s cornerstones. She provides valuable marketing services and options that truly meet client goals and initiatives as well as provide nurses with useful educational resources that benefit their practice.
Tyra has over 30 years of experience working in the healthcare field. Her experience ranges from marketing medical devices to helping launch several peer-reviewed nursing journals including, American Nurse Today, the official journal of the American Nurses Association.
Tyra enjoys spending as much time as possible in the mountains, learning and growing through her 5 grandchildren (as well as having many exciting adventures with them), designing and making artisan-quality jewelry, enjoying the beach life, and traveling with her husband, Steve.
John is a skilled advertising sales professional with a strong understanding of both the nursing market and digital media landscape. John has earned a certificate in Digital Media Sales from the Interactive Advertising Bureau (IAB).
John has been a member of the HCM team for 5 years. His experience and knowledge about the nursing market has helped him position clients for success. John has sold and managed a countless number of programs that include, webinars, resource centers, content sponsorships, market research, digital media, and traditional media advertising campaigns, and more. Prior to working in publishing, John spent 2 years teaching and coaching at the high school and university levels.
John earned his B.A. degree from Temple University. In his free time he enjoys gardening, cooking, and spending time with his wife and son.
Jennifer is responsible for many aspects of the office environment, including billing, collections, and office management.
Before joining HCM, Jennifer spent 18 years in corporate retail with Fashion Bug and Deb Shops where she held positions in allocations, planning, and project management.
Jennifer has a degree in accounting from Binghamton University.
Jennifer enjoys travel, trying new restaurants, and spending time with her husband, two daughters, and mini Labradoodle Toby.
Brian is responsible for web and digital technology efforts at HCM. From digital advertising, web development, and data to assisting the marketing and audience engagement teams, Brian’s experience covers all things digital.
Brian has been building websites since the late 1990s, and he has extensive real-world experience in web technology and back-end data platforms. Brian has done everything from building custom websites and web applications to integrating financial and CRM/sales systems, and everything in between. Having experience in many areas of business lends to his understanding of process, protocol, and integration. Out-of-the-box thinking and a get-it-done attitude are what drives his passion for technology.
Brian has over 20 years of experience in web development, digital marketing, systems administration and software support.
Brian enjoys traveling, camping, hiking, playing/producing music, and a good IPA on the patio.
Mary Chris helps healthcare facility professionals identify and execute ways to gain exposure and fill positions through branding and recruitment solutions. Mary Chris’ entire career has been dedicated to the healthcare industry. She has been at HCM over two years in sales and more than 17 years in healthcare media and marketing. Prior to HCM she worked in recruitment advertising sales for a publisher of healthcare digital and print news publications and websites. She began her career Siemens where she managed marketing and product management areas in the ancillary clinical software division. Mary Chris graduated from Gwynedd Mercy University where she double majored in History and Business Management. Mary Chris enjoys yoga, running and spending time at the Eastern Shore of Maryland with family and friends.
Lillee Gelinas, MSN, RN, CPPS, FAAN, is the Editor-in-Chief of American Nurse Today, the official journal of the American Nurses Association. A nurse leader with more than 30 years of experience, Gelinas also serves as system vice president and chief nursing officer of CHRISTUS Health, a system comprising more than 350 hospitals, services and facilities in the United States, Mexico and Chile. She is a well-respected thought leader and speaker on health care management, clinical issues, and patient safety and quality issues. She has served in various nursing leadership roles, including a member of the Centers for Medicare & Medicaid Services Nursing Steering Committee; the board of directors for the National Patient Safety Foundation; the Nursing Advisory Council of The Joint Commission; and many others. She is a fellow of the American Academy of Nursing and a member of the Academy’s Nursing Informatics and Technology Expert Panel.
Greg Osborne is Founder and President of HealthCom Media and has overseen the organization’s strategic direction for the last 21 years. He is a 30+ year veteran of the medical communications industry in which he began as an intern with Health Management Publications (HMP) in 1988. He then was hired as a District Sales Manager for a leading business-to-business publisher, Gordon Publications (division of Elsevier), a world-leading academic and business publisher. From there, he was recruited to Medical Economics Company and in 1994 he was promoted to National Sales Manager of the flagship magazine, Medical Economics. He has won numerous awards during his career and has served on committees and boards of PAC, HMC, and other organizations.
Over the course of his career, Greg has launched and acquired numerous journals, magazines and web sites. In recent years, he has been actively focused on mobile and other digital technologies to deliver content across integrated platforms.
Melissa Warner is a strategic marketer for the company with primary responsibilities for growth and development. Over the past 30 years she has held key senior management positions in several global healthcare communications organizations, including UBM, Reed-Elsevier, and Medical World Communications. Her expertise includes helping organizations and brands that were built on traditional platforms make fundamental changes that will sustain future prosperity through sales strategy, revenue optimization, and creative problem solving.
Parvathi has extensive 8 years of experience which includes 6 years of Oracle in 9i/10g/11g/12c Exadata Architecture, RMAN backups, Crash Recovery, Optimization, Performance Tuning, Troubleshooting in Production, Test and Development Instance environment with very large scale database and mission critical large OLTP and OLAP systems ranging from 40gb to 25TB.
Parvathi works with HCM and is responsible in managing the General Audience and HCM sales Lead data and provide support to the HCM organization through the customization and configuration of the Salesforce platform.
Essential Functions Includes:
Salesforce Administration
Manage Salesforce security including roles, profiles, sharing rules, workflows and groups.
Maintain and customize Sales Cloud
Build custom reports, dashboards, and workflows.
Manage operational requests and reporting including customer analysis and individual views, and troubleshoot issues.
Maintain database for integrity and accuracy including cleansing and duplicate record management.
Manage all sales related technical resources and migration of data into Salesforce.
Parvathi earned MSC(IT) degree from Alagappa University. In her free time she enjoys gardening,cooking and spending time with her Daughter.
Diane has been with HCM since October 2019. She has been in the medical publishing space since 1981. Diane has fostered, and continues to form many relationships in the industry. She comes to HCM with broad sales experience in several markets including primary care and specialty (pediatrics and psychiatric).
Diane chairs the AMM (Association of Medical Media) Nexus committee and was the recipient of the 2007 Nexus Sales Rep of the Year Award.
She lives in Greenwich, CT with her husband Frank and enjoys gardening and cooking.
John heads up marketing and creative strategies for HCM.
John started off in publishing at Micro Warehouse, the mega reseller of computer hardware and software. This led him to become Adobe’s corporate beta tester for Photoshop. Since they were one of the first digital studios that had high-volume work output, beta testing for Apple, QuarkXpress, Scitex and Kodak and many others ensued. He was one of the first adopters/ pioneers with CTP (computer-to-plate) technology with Quad Graphics and Gerber while at Micro Warehouse as Digital Director. He has worked on numerous marketing campaigns for many Fortune 500 companies. He graduated from Maryland Institute College of Art with a BFA in advertising and marketing design.
John’s passions include music, guitars, skiing, hockey, football, art, automobiles (wanted to be a car designer… is it too late?), motorcycles and human nature. He lives in Doylestown, PA with his wife and has two girls and three dogs.
Susan joined the HCM team in October 2020 and brings with her a passion for the pharmaceutical industry and experience in diverse medical markets such as pharmacy, HIV, hepatitis along with primary care and oncology.
Beyond working with HCPs, Susan has also worked in the Direct-to Patient market. Susan is thrilled to be part of such a dynamic organization and to work with such skilled colleagues.
She lives in Princeton, NJ and volunteers at a local animal shelter as well as Dress for Success where she mentors women reentering the workforce.
David creates the editorial page layouts of American Nurse Today, working text and graphics into visually pleasing and easy-to-navigate designs.
David has been working in publishing for more than 35 years. He started as a proofreader/production assistant at Springhouse Corporation. After working his way up to graphic designer, he left to join IEEE as magazines art director. After a brief stint in medical advertising, David became a freelance contractor and joined HealthCom in 2003 as art director of Menopause Management. He’s been instrumental in creating the look for HealthCom titles Assisted Living Consult, Wound Care Management, Women’s Healthcare, and American Nurse Today.
David has a BA in journalism, magazine editing and design from Temple University.
David enjoys gardening, socializing with friends, is a frustrated amateur oil painter, and requires communing with nature via long walks in the country or along a beach with his husband Wayne, who’s a hospice nurse, and their dog Emma who HOWLS her delight (when she’s feeling delighted).
Chris works with HCM’s association partners, editorial, and advertising staffs on a daily basis to produce both print and digital editions of journals, newsletters, special projects, and other products sold by HCM. His additional responsibilities include posting website content, maintaining subscriber lists, fulfillment of print and digital journals, managing all aspects of printing services, scheduling editorial meetings, and managing permission/reprint requests.
Chris manages the relationship with HCM’s printer, Quad Graphics, to ensure that all products reflect the high-quality standards mandated by both HCM and its outside partners.
Chris has over 20 years of experience in print and digital production. He joined HCM after 10 years at Rodale, Inc., where he worked in various production and editorial management roles for Running Times, Runner’s World, and Prevention magazines plus developed digital event guides for the wildly popular runDisney races series. He began his publishing career working for a sports publisher producing myriad publications for professional and college sports teams, including the NBA’s Hoop magazine. Chris earned a BS/BA focused in sports management/politics from DeSales University.
Chris enjoys running and cycling, watching his three sons compete in various sports and music ensembles as well as traveling with his wife, Meg.
Gina is a proficient advertising sales professional with a strong knowledge of the nursing market.
Gina joined the HCM team in February of 2021. Her knowledge of the nursing market and comfortability with working with clients has led her to early success. In her time at HCM, Gina has sold and worked on many projects including, digital and traditional media advertising campaigns and content sponsorship. Prior to joining HCM, Gina spent some time working in university admissions, assisting with event coordination and guiding prospective students through the application process.
Gina has a BS in Business Administration from Stevenson University. Gina is currently attending St. Joseph’s University for her MS in Marketing.
Gina enjoys watching Philadelphia sports, fitness, DIY projects, and spending time with her friends and family.
Rob came to HCM in December 2020 as Digital Content Editor and Project Manager for American Nurse Journal. Rob manages content on myamericannurse.com while also working on each of the American Nurse social media accounts.
Throughout his career, Rob has written for several healthcare publications while also dabbling in the financial industry. He spent three years as the founding editor of Sports Doc, a healthcare channel/blog hosted by Philly.com that covered topics including sports medicine, emerging fitness trends, and the Philadelphia professional and amateur sports scene at large.
Rob holds a bachelor’s degree in communications with a focus on journalism, along with minors in history and administration of justice. He lives with his wife and two daughters in Royersford, and also enjoys spending time in Ocean City and Stone Harbor during the summers. Sports are his passion, as he has coached both daughters in various sports throughout their childhoods.