Audiences
Hospital-based nurses have high levels of contact with pharmaceutical and medical device sales people… Most study participants (64%) cited examples where nurses had influenced treatment and purchasing decisions.
— Research Study on US Nurses, University of Sydney
We Know Nurses…
At HCM, we pride ourselves on understanding nurses: their concerns, their needs, and the most effective way to reach them. Our goal is to extend this connection to our partners and align their message with the most relevant content from our award-winning journals and digital resources.
We have developed connections with many segments of the nursing market and provide insight into the most effective engagement strategies. Below, we’ve outlined key nursing markets and how HCM engages with each.
Frontline Nurses
These clinicians assess, manage, and monitor patient care. They’re the first point of contact when patients and family members have questions and concerns, and as members of the most trusted profession in the country, their counsel is highly respected. Many hospitals and other healthcare organizations have begun requiring that RNs have a BSN, making this group an educated audience with scientific and hands-on clinical experience.
In addition to being the heart and soul of a healthcare organization, RNs are influencers and trusted advisors. HCM values these nurses as key players in the healthcare market and we cater to their needs via our print journals and digital resources.
In partnership with the American Nurses Association (ANA) and as publisher of American Nurse, the association’s official peer-reviewed journal, HCM provides opportunities to connect with over 4 million of the nation’s RNs through a variety of platforms. The HCM/ANA partnership opens doors to clinical professionals who have their fingers on the pulse of quality healthcare.
Advanced Practice Registered Nurses These licensed professionals—including nurse practitioners, clinical nurse specialists, certified registered nurse anesthetists, and certified nurse-midwives—are independent primary care providers who practice in ambulatory, acute, and long-term care settings. They assess, diagnose, treat, and manage acute and chronic conditions. They also order, conduct, supervise, and interpret diagnostic tests; prescribe pharmacologic and nonpharmacologic therapies; and provide patient education and counseling. APRNs rely on HCM to give them access to practical clinical and leadership content that they can use to care for their patients and advance in their careers.
Nursing Leadership Nurse leaders—including chief nursing officers, directors of nursing, and nurse managers—take a broad view of nursing to ensure patient and personnel needs are met, infrastructure requirements are fulfilled, and the organization is financially healthy. They are decision makers who influence the organization’s clinical and business choices. HCM speaks directly to nurse leaders from the respected pages of American Nurse Journal and Women’s Healthcare: A Clinical Resource for NPs as well as through its online portals with webinars, digital resources, and more.
Nurse Advancement As nurses advance through their careers, they look for information that supports their professional path. They need:
Institutional Partnerships HCM partners with a variety of organizations and institutions—including the American Nurses Association, many state nurses associations, American Association of Nurse Anesthetists, and the American Nurses Credentialing Center—to deliver timely and relevant education, career-oriented content to nurses within all care settings, specialties, and licensure
Advanced Practice Registered Nurses These licensed professionals—including nurse practitioners, clinical nurse specialists, certified registered nurse anesthetists, and certified nurse-midwives—are independent primary care providers who practice in ambulatory, acute, and long-term care settings. They assess, diagnose, treat, and manage acute and chronic conditions. They also order, conduct, supervise, and interpret diagnostic tests; prescribe pharmacologic and nonpharmacologic therapies; and provide patient education and counseling. APRNs rely on HCM to give them access to practical clinical and leadership content that they can use to care for their patients and advance in their careers.
Nursing Leadership Nurse leaders—including chief nursing officers, directors of nursing, and nurse managers—take a broad view of nursing to ensure patient and personnel needs are met, infrastructure requirements are fulfilled, and the organization is financially healthy. They are decision makers who influence the organization’s clinical and business choices. HCM speaks directly to nurse leaders from the respected pages of American Nurse Journal and Women’s Healthcare: A Clinical Resource for NPs as well as through its online portals with webinars, digital resources, and more.
Nurse Advancement As nurses advance through their careers, they look for information that supports their professional path. They need:
- access to new technology that enables them to achieve the best health outcomes for their patients and streamlines their workflow
- career and education options to move ahead within their current work environment or to transition to a new setting
- wellness and lifestyle advice to ensure they’re taking care of their own health and wellbeing.
Institutional Partnerships HCM partners with a variety of organizations and institutions—including the American Nurses Association, many state nurses associations, American Association of Nurse Anesthetists, and the American Nurses Credentialing Center—to deliver timely and relevant education, career-oriented content to nurses within all care settings, specialties, and licensure
Lillee Gelinas, MSN, RN, CPPS, FAAN, is the Editor-in-Chief of American Nurse Today, the official journal of the American Nurses Association. A nurse leader with more than 30 years of experience, Gelinas also serves as system vice president and chief nursing officer of CHRISTUS Health, a system comprising more than 350 hospitals, services and facilities in the United States, Mexico and Chile. She is a well-respected thought leader and speaker on health care management, clinical issues, and patient safety and quality issues. She has served in various nursing leadership roles, including a member of the Centers for Medicare & Medicaid Services Nursing Steering Committee; the board of directors for the National Patient Safety Foundation; the Nursing Advisory Council of The Joint Commission; and many others. She is a fellow of the American Academy of Nursing and a member of the Academy’s Nursing Informatics and Technology Expert Panel.