Our Team

John Grdinich - Director of Marketing

John heads up marketing and creative strategies for HCM.

John started off in publishing at Micro Warehouse, the mega reseller of computer hardware and software. This led him to become Adobe’s corporate beta tester for Photoshop. Since they were one of the first digital studios that had high-volume work output, beta testing for Apple, QuarkXpress, Scitex and Kodak and many others ensued. He was one of the first adopters/ pioneers with CTP (computer-to-plate) technology with Quad Graphics and Gerber while at Micro Warehouse as Digital Director. He has worked on numerous marketing campaigns for many Fortune 500 companies. He graduated from Maryland Institute College of Art with a BFA in advertising and marketing design.

John’s passions include music, guitars, skiing, hockey, football, art, automobiles (wanted to be a car designer… is it too late?), motorcycles and human nature. He lives in Doylestown, PA with his wife and has two girls and three dogs.

Diane Carpenteri - Associate Publisher

Diane has been with HCM since October 2019. She has been in the medical publishing space since 1981. Diane has fostered, and continues to form many relationships in the industry. She comes to HCM with broad sales experience in several markets including primary care and specialty (pediatrics and psychiatric).
Diane chairs the AMM (Association of Medical Media) Nexus committee and was the recipient of the 2007 Nexus Sales Rep of the Year Award.
She lives in Greenwich, CT with her husband Frank and enjoys gardening and cooking.

Parvathi Bellamkonda - Database Administrator

Parvathi has extensive 8 years of experience which includes 6 years of Oracle in 9i/10g/11g/12c Exadata Architecture, RMAN backups, Crash Recovery, Optimization, Performance Tuning, Troubleshooting in Production, Test and Development Instance environment with very large scale database and mission critical large OLTP and OLAP systems ranging from 40gb to 25TB.

Parvathi works with HCM and is responsible in managing the General Audience and HCM sales Lead data and provide support to the HCM organization through the customization and configuration of the Salesforce platform.

Essential Functions Includes:
Salesforce Administration
Manage Salesforce security including roles, profiles, sharing rules, workflows and groups.
Maintain and customize Sales Cloud
Build custom reports, dashboards, and workflows.
Manage operational requests and reporting including customer analysis and individual views, and troubleshoot issues.
Maintain database for integrity and accuracy including cleansing and duplicate record management.
Manage all sales related technical resources and migration of data into Salesforce.

Parvathi earned MSC(IT) degree from Alagappa University. In her free time she enjoys gardening,cooking and spending time with her Daughter.

Mary Chris Schueren - National Account Director

Mary Chris helps healthcare facility professionals identify and execute ways to gain exposure and fill positions through branding and recruitment solutions. Mary Chris’ entire career has been dedicated to the healthcare industry. She has been at HCM over two years in sales and more than 17 years in healthcare media and marketing. Prior to HCM she worked in recruitment advertising sales for a publisher of healthcare digital and print news publications and websites. She began her career Siemens where she managed marketing and product management areas in the ancillary clinical software division. Mary Chris graduated from Gwynedd Mercy University where she double majored in History and Business Management. Mary Chris enjoys yoga, running and spending time at the Eastern Shore of Maryland with family and friends.

Lydia L. Kim - Digital Content Editor

As the Digital Content Editor, Lydia works to ensure our brands’ digital presences are up-to-date with the latest material and represent the HCM voice. Lydia also curates new content for our web platforms, and works across teams to ensure an optimal web presence.

Lydia has her Bachelor’s degree in Linguistics, with a focus on the morphosyntactic interface of South Korean rap lyrics. In previous professional careers, Lydia has worked directly with individuals suffering from Aphasia, an acquired language impairment after a stroke, and has worked in healthcare market research with a variety of pharmaceutical clients.

As a creative outlet for her passion for language, Lydia is an avid writer, and has self-published her first novel, The Language of Cicadas, and is actively working on her next project: a series of psychological thrillers. She is also an avid gardener and semi-expert microgreen farmer.

Cara Sosnoski - National Account Manager

Cara manages and builds relationships with national accounts at HCM across all brands—American Nurse Today, AANA Journal, and Women’s Healthcare: A Clinical Journal for NPs. She helps her accounts become a vital part of the nursing community.

Cara has been with HCM since November 2018. She has 12 years of pharmaceutical sales experience across New York, New Jersey, and Pennsylvania with companies such as Pfizer, Sanofi, Warner Chilcott, and Middle Brook Pharmaceuticals. Cara has a track record of being a trusted resource for accounts and creating impactful marketing plans while building lasting relationships.

Cara has a psychology degree from West Chester University in Pennsylvania.

Cara enjoys traveling and going on adventures with her husband, two kids, and mini Goldendoodle Larry David. She loves the beach and being outdoors.

John J. Travaline - Senior Account Manager

John is a skilled advertising sales professional with a strong understanding of both the nursing market and digital media landscape. John has earned a certificate in Digital Media Sales from the Interactive Advertising Bureau (IAB).

John has been a member of the HCM team for 5 years. His experience and knowledge about the nursing market has helped him position clients for success. John has sold and managed a countless number of programs that include, webinars, resource centers, content sponsorships, market research, digital media, and traditional media advertising campaigns, and more. Prior to working in publishing, John spent 2 years teaching and coaching at the high school and university levels.

John earned his B.A. degree from Temple University. In his free time he enjoys gardening, cooking, and spending time with his wife and son.

Dory Greene - Managing Editor, Women’s Healthcare: A Clinical Journal for NPs

With 33+ years of experience as a proofreader/copyeditor, senior editor, editor, and medical writer, Dory can do it all. When she worked as a copyeditor/proofreader, her publisher told her that she had the “best eyes in the business.” When she served as a senior editor, an art director called her a “walking thesaurus.” Dory doesn’t work in isolation when she edits manuscripts; she actively engages our authors and, in essence, serves as coach and mentor to them. Many authors have raved about their experience working with Dory and have recommended that their colleagues submit manuscripts to Women’s Healthcare so that they can benefit from her expertise as well. For budding authors who want to learn even more, Dory and editor-in-chief Beth Kelsey teach a course on writing for professional publications at the annual NPWH conferences.

Editing and writing manuscripts bring great satisfaction and joy, but Dory also cherishes working with her colleagues as a member of Team NPWH and Team HCM. If you want a project done with efficiency, enthusiasm, and excellence, just ask Dory to lead it.

Dory completed the General Honors Program at the University of Pennsylvania, into which the top 2% of each entering class is invited. She graduated magna cum laude and earned a BA in psychology and a BS in elementary education.

Dory enjoys spending time with family members, walking on the treadmill while listening to music, reading novels, cooking, and playing word games.

Beth Kelsey, EdD, APRN, WHNP-BC, FAANP - Editor-in-Chief, Women’s Healthcare: A Clinical Journal for NPs

As editor-in-chief of Women’s Healthcare: A Clinical Journal for NPs (the official journal of the National Association of Nurse Practitioners in Women’s Health [NPWH]), Dr. Kelsey collaborates with a prestigious group of women’s health experts and advocates that includes the NPWH chief executive officer, senior staff, and board of directors as well as the journal managing editor, authors, peer reviewers, and editorial advisory board. Their common goal is to ensure that readers receive a journal that provides them with the most up-to-date, evidence-based, practical information that they can use in clinical practice and the classroom.

Dr. Kelsey’s experience with NPWH as a past member of the board of directors, treasurer, and chair of the research committee and as current director of publications provides her with a rich understanding of the vision and activities of the organization. Her background as a clinician providing women’s healthcare and as an educator of nurse practitioner students is an asset to the journal.

Dr. Kelsey completed a WHNP certificate program through Ohio State University and the Ohio Family Planning Center in Columbus. She earned a master’s degree in adult education, master’s degree in nursing, and a doctorate in education with a focus on adult, community and higher education from Ball State University. As a WHNP, Dr. Kelsey has provided healthcare primarily for uninsured/underinsured individuals at family planning, prenatal, and sexually transmitted infection clinics.

Dr. Kelsey lives in West Virginia with her husband and two Labrador retrievers. She’s a nature lover who enjoys hiking, cross country skiing, and landscaping to create a wildlife sanctuary for birds and butterflies in her yard.

David Beverage - Art Director

David creates the editorial page layouts of American Nurse Today, working text and graphics into visually pleasing and easy-to-navigate designs.

David has been working in publishing for more than 35 years. He started as a proofreader/production assistant at Springhouse Corporation. After working his way up to graphic designer, he left to join IEEE as magazines art director. After a brief stint in medical advertising, David became a freelance contractor and joined HealthCom in 2003 as art director of Menopause Management. He’s been instrumental in creating the look for HealthCom titles Assisted Living Consult, Wound Care Management, Women’s Healthcare, and American Nurse Today.

David has a BA in journalism, magazine editing and design from Temple University.

David enjoys gardening, socializing with friends, is a frustrated amateur oil painter, and requires communing with nature via long walks in the country or along a beach with his husband Wayne, who’s a hospice nurse, and their dog Emma who HOWLS her delight (when she’s feeling delighted).

Brian Jones - Web Development

Brian is responsible for web and digital technology efforts at HCM. From digital advertising, web development, and data to assisting the marketing and audience engagement teams, Brian’s experience covers all things digital.

Brian has been building websites since the late 1990s, and he has extensive real-world experience in web technology and back-end data platforms. Brian has done everything from building custom websites and web applications to integrating financial and CRM/sales systems, and everything in between. Having experience in many areas of business lends to his understanding of process, protocol, and integration. Out-of-the-box thinking and a get-it-done attitude are what drives his passion for technology.

Brian has over 20 years of experience in web development, digital marketing, systems administration and software support.

Brian enjoys traveling, camping, hiking, playing/producing music, and a good IPA on the patio.

John McInerney - Director of Marketing and Project Management

John leads the organization’s creative development for marketing initiatives and digital resources production.

Since 2008, John has developed marketing and educational solutions for medical communications and pharmaceutical marketing. He has held leadership and consulting roles with UBM Medica, Rutgers BioMedical & Health Sciences, and Boehringer Ingelheim Pharmaceuticals. Prior to his work in medical marketing, John was involved in marketing and communications for the higher education and nonprofit industries.

John has a BA from Flagler College in St. Augustine, FL with a major in advertising and a minor in English.

John is an avid runner, completing five marathons and many regional distance races. When not working, he enjoys spending time with his family traveling, participating in outdoor activities and sampling craft IPAs.

Michelle Welliver - Audience Engagement Manager

Michelle helps bring clients’ ideas and goals to fruition through creative ad design, implementing strategic marketing tactics for email campaigns and social media, and measuring audience engagement through analytics.

Michelle has been a healthcare media professional for almost 4 years at HealthCom Media. Previously, she worked in the community outreach division of the Hatboro Horsham School District in graphic design and marketing, and with assisting the sales team at Marcoa Media, a leading publisher of military base installation guides and telephone directories.

Michelle has a BA in media and communication from Delaware Valley University, is a published photographer, and a former writer for two local magazines in Bucks County, Pennsylvania.

Michelle enjoys spending time watching her three children grow up, concocting sweet treats for others to enjoy, capturing life’s beautiful moments through a lens, and entertaining two loveable, four-legged friends. She also has a life-long passion for track and field, and she holds a USATF Level 1 Coaching Certification.

Chris Evans Gartley - Production Director

Chris works with HCM’s association partners, editorial, and advertising staffs on a daily basis to produce both print and digital editions of journals, newsletters, special projects, and other products sold by HCM. His additional responsibilities include posting website content, maintaining subscriber lists, fulfillment of print and digital journals, managing all aspects of printing services, scheduling editorial meetings, and managing permission/reprint requests.

Chris manages the relationship with HCM’s printer, Quad Graphics, to ensure that all products reflect the high-quality standards mandated by both HCM and its outside partners.

Chris has over 20 years of experience in print and digital production. He joined HCM after 10 years at Rodale, Inc., where he worked in various production and editorial management roles for Running Times, Runner’s World, and Prevention magazines plus developed digital event guides for the wildly popular runDisney races series. He began his publishing career working for a sports publisher producing myriad publications for professional and college sports teams, including the NBA’s Hoop magazine. Chris earned a BS/BA focused in sports management/politics from DeSales University.

Chris enjoys running and cycling, watching his three sons compete in various sports and music ensembles as well as traveling with his wife, Meg.

Meredith Haywood - Sales & Marketing Specialist

Meredith communicates across all departments at HCM and with clients to ensure all deliverables are met and projects are completed. She also supports the sales team with marketing efforts and lead generation.

Meredith comes to HCM with 5 years of pharmaceutical sales experience and 18 years of combined marketing, project management, and client relations.

Meredith graduated from Loyola College with a BA in communications and a concentration in advertising.

Meredith enjoys skiing and traveling. She loves watching her kids play sports and spending time with her family and friends.

Jennifer Felzer - Business Manager

Jennifer is responsible for many aspects of the office environment, including billing, collections, and office management.

Before joining HCM, Jennifer spent 18 years in corporate retail with Fashion Bug and Deb Shops where she held positions in allocations, planning, and project management.

Jennifer has a degree in accounting from Binghamton University.

Jennifer enjoys travel, trying new restaurants, and spending time with her husband, two daughters, and mini Labradoodle Toby.

Tyra London - Director, Professional Partnerships

Tyra’s goal is to ensure successful collaboration with HCM’s clients to ensure high-quality communications and education to its audience of over 200,000 nurses.

Experience, industry knowledge, and outstanding customer service are Tyra’s cornerstones. She provides valuable marketing services and options that truly meet client goals and initiatives as well as provide nurses with useful educational resources that benefit their practice.

Tyra has over 30 years of experience working in the healthcare field. Her experience ranges from marketing medical devices to helping launch several peer-reviewed nursing journals including, American Nurse Today, the official journal of the American Nurses Association.

Tyra enjoys spending as much time as possible in the mountains, learning and growing through her 5 grandchildren (as well as having many exciting adventures with them), designing and making artisan-quality jewelry, enjoying the beach life, and traveling with her husband, Steve.

MaryAnn Fosbenner - Finance Director

As finance director, MaryAnn is responsible for monitoring the financial health of HCM. This includes reviewing financial statements, preparing budgets, monitoring outstanding receivables, and ensuring that vendors are paid on a timely schedule. MaryAnn also directs the human resources functions of the company, including payroll, employee benefits, and company insurance.

MaryAnn has worked in publishing and finance arena for over 40 years. She began her publishing career as a circulation analyst for a healthcare publisher and moved into business management. After 25 years with her first employer, she took a business role at Rodale, Inc., and worked with consumer magazines such as Prevention, Runner’s World, Bicycling, and Organic Gardening for 15 years.

MaryAnn has a BS in marketing from The Pennsylvania State University and an MBA from Temple University.

MaryAnn enjoys being an active member of her community and is currently the treasurer of the Sellersville Fire Department Ladies Auxiliary and a volunteer with FISH (local food bank).

Steve Ennen - Executive Vice President

Steve guides strategic initiatives across the company, focusing on growth solutions for clients, innovative digital strategies, and advanced analytics.

Steve is a long-time healthcare media guy with a passion for digital stuff, data, and analytics. An award-winning editor, Steve “went digital” early, serving as vice president of digital business strategies for American Business Media where he advised media and marketing firms around the globe in digital revenue strategies and organizational structure. He then went to The Wharton School, University of Pennsylvania, where he helped launch the Wharton Customer Analytics Initiative and lectured on digital revenue strategy in MBA and executive education programs. After Wharton, he became chief intelligence officer for SocialStrategy1, a social media marketing and analytics start-up, where he contributed to the book Social Media Leadership, How to Get Off the Bench and Into the Game, By Michael F. Lewis. He later took the helm as president of CENTRIS Marketing Science, where he innovated data-driven product development for government, media, and healthcare clients. Before joining HealthCom Media, Steve served as chief digital strategy officer for MJH Assoc., the largest privately held healthcare media company in the United States.

In addition to his time as a lecturer in marketing at The Wharton School, Steve taught digital media at NYU and SUNY, was a guest lecturer in media at Northwestern University, co-taught programs with Harvard University, and created curriculum and taught in digital programs for Mayor Michael Bloomberg. Steve has been a keynote speaker around the globe, addressing digital and data-driven strategies. Steve earned his master’s degree at DePaul University, Chicago and has completed management and marketing work at Northwestern University and MIT.

Steve was among the first Americans to play professional football overseas. While doing so, he was a spokesperson for an international brand of potato chips. Steve lives in suburban Philadelphia and loves reading and running with his three, awesome children.

Julie Cullen - Managing Editor, American Nurse Today

Julie works with the rest of the HCM content development team to produce each issue of American Nurse Today, the official peer-reviewed journal of the American Nurses Association. She edits every article to ensure they provide practical, easy-to-read information that nurses can put into practice. Julie also writes a weekly blog (Off the Charts) for the ANT site and she curates content for NurseLine, the weekly ANT newsletter.

Julie has worked in publishing and content creation for over 30 years, most of it within the healthcare market. She helped create and launch a successful dental product evaluation publication and website as well as an online continuing education platform for dentists and hygienists. Julie prides herself on getting to know her audience—whether it’s nurses, dentists, or physicians—so that she can meet their information needs.

Julie has a BA in technical writing and regularly attends writing, editing, social media, and online publishing courses.

When she’s not busy learning about nurses (and nursing) and creating content for them, Julie spends a few hours every week working at a local independent bookshop helping customers, writing book reviews, and meeting some pretty cool authors.

Melissa Warner - Strategic Marketing

Melissa Warner is a strategic marketer for the company with primary responsibilities for growth and development. Over the past 30 years she has held key senior management positions in several global healthcare communications organizations, including UBM, Reed-Elsevier, and Medical World Communications. Her expertise includes helping organizations and brands that were built on traditional platforms make fundamental changes that will sustain future prosperity through sales strategy, revenue optimization, and creative problem solving.

Greg Osborne - Founder & President

Greg Osborne is Founder and President of HealthCom Media and has overseen the organization’s strategic direction for the last 21 years. He is a 30+ year veteran of the medical communications industry in which he began as an intern with Health Management Publications (HMP) in 1988. He then was hired as a District Sales Manager for a leading business-to-business publisher, Gordon Publications (division of Elsevier), a world-leading academic and business publisher. From there, he was recruited to Medical Economics Company and in 1994 he was promoted to National Sales Manager of the flagship magazine, Medical Economics. He has won numerous awards during his career and has served on committees and boards of PAC, HMC, and other organizations.

Over the course of his career, Greg has launched and acquired numerous journals, magazines and web sites. In recent years, he has been actively focused on mobile and other digital technologies to deliver content across integrated platforms.

Lillee Gelinas - Editor-in-Chief, American Nurse Today

Lillee Gelinas, MSN, RN, CPPS, FAAN, is the Editor-in-Chief of American Nurse Today, the official journal of the American Nurses Association. A nurse leader with more than 30 years of experience, Gelinas also serves as system vice president and chief nursing officer of CHRISTUS Health, a system comprising more than 350 hospitals, services and facilities in the United States, Mexico and Chile. She is a well-respected thought leader and speaker on health care management, clinical issues, and patient safety and quality issues. She has served in various nursing leadership roles, including a member of the Centers for Medicare & Medicaid Services Nursing Steering Committee; the board of directors for the National Patient Safety Foundation; the Nursing Advisory Council of The Joint Commission; and many others. She is a fellow of the American Academy of Nursing and a member of the Academy’s Nursing Informatics and Technology Expert Panel.

Meet Our Team

Greg Osborne

Steve Ennen

MaryAnn Fosbenner

Jennifer Felzer

Tyra London

Melissa Warner

John Travaline

Mary Chris Schueren

Diane Carpenteri

Chris Evans Gartley

Julie Cullen

Lydia L. Kim

John Grdinich

David Beverage

Parvathi Bellamkonda

Brian Jones

Cindy Saver