Webinar Options
Partner with HealthCom Media to develop a thought leadership, multi-channel webinar campaign that highlights best practices in key clinical areas that are aligned to your product or brand education initiatives. HCM’s turn-key webinar events include content development, production services and a tailored marketing campaign to promote audience registration and engagement to the largest audience in general nursing. These turn-key events include all production services and promotion to reach a target audience for optimal engagement and attendance. Clients will receive metrics and leads throughout the campaign.OPTION 1
Promoted Webinar
Promotion includes:
- Webinar landing page to drive direct traffic
- Webinar full description page to drive organic traffic
- Banner ads on www.myamericannurse.com
- Banner ads in 8 issues of the NurseLine enewsletter
- 6 social media posts
Investment: $7,500
“Sponsored by” Promotion includes your logo on:
- Email messaging (including invitation and thank you for registering)
- Banner ad messaging on www.myamericannurse.com
- American Nurse social media postings
- Banner ads in issues of the NurseLine enewsletter
- OnDemand promotion for three months (post-live event)
Investment: $10,000
OPTION 2
AMERICAN NURSE
SPONSORED WEBINAR
OPTION 3
CUSTOM WEBINAR
Promotion includes:
- Client/HCM selects speaker(s)
- Live or pre-recorded presentation using ON24 Webinar Services
- Live Q&A with audience
- Audience generation campaign
- Metric reporting
- OnDemand promotion for three months (post-live event)
- Content development subject to HCM
Investment: $25,000
What past webinar clients are saying...
Sloane Scott
, Collette Health
Challenging and Inspiring: Beyond Common Fall Prevention Practices – [Our] first webinar with American Nurse and the experience working with you has been stellar. From keeping us fully informed throughout the process to the great dashboard where we can see ongoing metrics is exactly the kind of insight I expect from a partner. The content from the webinar and the webinar itself were very informative and the questions and comments were thoughtful.
Todd P. Plevinsky
, HoverTech International
Enhancing Nurses’ Knowledge & Assessment of Pressure Injuries in the ICU: It’s Critical! I was a bit skeptical of the HCM webinar solution, but after a few meetings, we arrived at a test case… results have been exceptional in terms of meeting our key objectives. We’ll do more with HCM!
Tyler Townsend, MS, RDN, LDN
, Splenda
Safety & Science of Low- and No-Calorie Sweeteners – Working with HCM is a simple process, and they go above and beyond! We were able to extend our education information to such a valuable group of healthcare providers on an engaging and simple platform. Can’t wait to work with HCM again!
Kristen Wolfe
, Stryker
Strategies for Reducing Falls in the ED – Working with HealthCom Media for our webinar has been seamless from start to finish! We appreciated the responsiveness, support, and continual updates along the way from your team. The HCM team has been a great partner to work with from helping coordinate prep calls, creating advertising and promotional materials for us to utilize, and help with troubleshooting all A/V issues/questions. The backend platform that was used was great and easy to navigate from our end as well!
Lorrie Favret Anderson
, Kirby Bates,
Mindful Communication: Leadership and Staff Perspectives -As Director of Marketing for the company who co-sponsored this webinar, it was a pleasure to work with the HCM team to publicize and produce an educational webinar. Their team was responsive throughout the process and the audience was engaged. I especially liked that HCM used a variety of channels to promote to program and increase registrations.
Lillee Gelinas, MSN, RN, CPPS, FAAN, is the Editor-in-Chief of American Nurse Today, the official journal of the American Nurses Association. A nurse leader with more than 30 years of experience, Gelinas also serves as system vice president and chief nursing officer of CHRISTUS Health, a system comprising more than 350 hospitals, services and facilities in the United States, Mexico and Chile. She is a well-respected thought leader and speaker on health care management, clinical issues, and patient safety and quality issues. She has served in various nursing leadership roles, including a member of the Centers for Medicare & Medicaid Services Nursing Steering Committee; the board of directors for the National Patient Safety Foundation; the Nursing Advisory Council of The Joint Commission; and many others. She is a fellow of the American Academy of Nursing and a member of the Academy’s Nursing Informatics and Technology Expert Panel.