Audiences
Hospital-based nurses have high levels of contact with pharmaceutical and medical device sales people… Most study participants (64%) cited examples where nurses had influenced treatment and purchasing decisions.
Research Study on US Nurses, University of Sydney
An Audience of Millions
Over 4 million RNs live and work in the United States. Their clinical expertise and leadership within healthcare make them powerful influencers and an ideal group for marketing health products and services. HealthCom Media’s peer-reviewed journals newsletters, videos, webinars, and other educational resources reach 2.4 million nurses.We Know Our Audience
The team at HCM knows a thing or two about nurses.- Trusted Professionals: Nurses have consistently ranked as the most trusted profession in Gallup’s annual survey of honesty and ethics for over two decades.
- Digital Savvy: Many nurses are active on social media and professional networking sites, providing a platform for digital marketing campaigns.
- Frontline Expertise: Nurses work on the frontlines of healthcare and have firsthand knowledge of what products and services work best in clinical settings.
- Diverse Roles: Nurses work in various settings, including hospitals, outpatient facilities, schools, community centers, and corporate offices.
- Respected Voices: Nurses are often sought after for their opinions on healthcare products and practices.
- Continuous Learners: The nursing profession values lifelong learning.
- Powerful Influencers: Almost 50% of our readers either serve on their institution’s purchasing committee, have input into their organization’s product and services purchases, or make recommendations.
Nurses are:
Key Decision Makers: Nurses play a crucial role in patient care decisions and often recommend products, treatments, and services to patients. Their endorsements can significantly impact consumer choices.Respected Voices: Nurses are often sought after for their opinions on healthcare products and practices. Featuring nurses in marketing materials can lend authority and authenticity to the campaign.
To learn more about this valuable audience and how HCM can help you reach them, download the HCM 2025 Nurse Factbook
Lillee Gelinas, MSN, RN, CPPS, FAAN, is the Editor-in-Chief of American Nurse Today, the official journal of the American Nurses Association. A nurse leader with more than 30 years of experience, Gelinas also serves as system vice president and chief nursing officer of CHRISTUS Health, a system comprising more than 350 hospitals, services and facilities in the United States, Mexico and Chile. She is a well-respected thought leader and speaker on health care management, clinical issues, and patient safety and quality issues. She has served in various nursing leadership roles, including a member of the Centers for Medicare & Medicaid Services Nursing Steering Committee; the board of directors for the National Patient Safety Foundation; the Nursing Advisory Council of The Joint Commission; and many others. She is a fellow of the American Academy of Nursing and a member of the Academy’s Nursing Informatics and Technology Expert Panel.